"It's an amazing brand that's been built over many, many years.
"The one thing we're very focused on and extremely focused on is not violating the canon of Star Wars," said Jorgensen in response to questions about cosmetic purchases in the game. This answer is a bit surprising considering earlier answers from EA about cosmetics made it sound as if it had more to do with timing than anything. Jorgensen was asked why EA didn't opt for a more consumer-friendly cosmetic loot box option like Overwatch, to which Jorgensen explained had to do with LucasArts trying to preserve the Star Wars IP.
Is there something you think we should be reporting on? Email the Credit Suisse 21st Annual Technology, Media & Telecom Conference, EA CFO Blake Jorgensen had to explain again how the debate around microtransactions in Star Wars Battlefront 2 forced EA to abandon monetization completely (albeit temporarily) a day before the game's launch.
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